The Projector Entrepreneur Holy Grail

I would easily compare being a Projector to an entrepreneur—volatile, uncertain, complex, and ambiguous.

A journey filled with the highest of highs and the lowest of lows.

The omnipresent truth that you are here for the other, and the obnoxious amount of faith and surrender that requires. Catching the right wave and feeling invincible. Sitting in the dark, wondering if it’s ever going to happen.

I could go on.

I’ve been engaged in my HD experiment and have been some form of an entrepreneur for 10+ years now. Here is my current holy grail of distilled wisdom for Projector entrepreneurs. And, like all good practices, the deeper I go, the less I realize I know.

Enjoy.

i. Price’s Law and Being Seen

Prices Law implies that a relatively small percentage (the square root of the group) of individuals contribute disproportionately to the overall output in any field. So, half of the work in any field is typically done by the square root of the total number of contributors.

This applies to being a Projector, too.

The square root of the group will inevitably be a YES to your energy.

If you give a talk to ten people, anywhere from 1 to 3 people will see you. If you go on a podcast and 1k people listen, around 250 people will be a yes. And so on.

Expect 25% of the size of the group to be able to perceive you well (to varying degrees) and let go of needing the other 75% to.

The trap is seeing the square root as not enough and trying to get all the other people to see you, bred by the delusion that you need more than 25% to succeed.

You don’t. You just need the yes’s.

A small pond leads to a small number of yeses, which are the stepping stones to larger ponds and a higher volume of yeses.

Never forget, your aura is not a big warm Generator hug. Stop pretending like it is.

ii. Energy Expenditure (while working)

The 3-4 hours of work a day thing is confusing only if you don’t understand that the quality of coherence and focus brought to time is what gives it value. Not the amount of time itself.

If you spend 3-4 hours a day worrying, avoiding, and doing tasks that don’t move the needle, then yes, you will need to work way more.

If you never put yourself out there or put yourself out there driven by some flavor of bitterness, then yes, it will feel like you have to do way more to get noticed. And you’re probably not getting noticed by the right people from this place.

If you do any sort of weird thing around getting an invitation, from pushiness to performance, then yes, you will be exerting way more than what’s sustainable for you.

If any combination of these things is at play, then you are most likely working more than 3-4 hours a day, and/or even if you’re not, it feels like you are.

The Projector promised land of manageable work windows and boundless flow is not something you mindlessly do—it asks for your full engagement.

From here, all the resistance on the road will reveal itself as invitations into deeper focus and flow.

iii. Intimacy With the Other

Intimacy with the other is the heart of your business. It’s also the thing that will consistently crush you and provide you with fertile ground for transformation.

Whenever I’m asked what I love the most in my work, my answer is undoubtedly the ecstatic feeling of success that comes from working with the other.

For Projectors, the vehicles to this feeling are boundless. From a subtle modality, to potent verbal coaching, to simply your silent presence, the experience you are ultimately after is successfully guiding someone who is receptive to said guidance.

That’s it. Everything else is secondary to this.

Of course, this can come through various mediums—emails, podcasts, self-paced courses, etc. But for me and many other Projectors I know, the 1:1 exchange is everything.

Now, to the crushing. If intimacy with the other is the heart of your work, then prepare yourself for the unspoken, but just as important, work of engaging the many tension-ridden dynamics of relationships.

Big people-pleaser? Get ready to transform that in your work.

Unable to create healthy space for different types of relational dynamics? It’s in your work.

Lose your boundaries whenever someone is upset and/or blames you for it? Hi, it’s me. Your work.

Projector paradise is the clean 1:1 exchange. But the most efficient road to this place, and to its ever-deepening nature, is meeting everything inside of you that stands in the way of it.

Now, for the final paradox.

I ‘invite’ you to join the newsletter for insights like these and invitations to offers, knowing that most likely, the square root of whoever reads this will.

I also know that this percentage of people don’t actually need this prompting.

You know how to click links and find things (lol) and were going to join the newsletter or follow along in some way, regardless.

#ProjectorMagic